Cruces-Navarro, A., Barrientos-Báez, A., & Caldevilla-Domínguez, D. (2026). IMPACT OF SENSORY MARKETING ON THE PURCHASE DECISION: A PERCEPTUAL ANALYSIS IN THE BEAUTY SECTOR. Panamerican Journal of Neuropsychology, 20(1), 48–73. Retrieved from https://cnps.cl/index.php/cnps/article/view/611