Cruces-Navarro, Adriana, et al. “IMPACT OF SENSORY MARKETING ON THE PURCHASE DECISION: A PERCEPTUAL ANALYSIS IN THE BEAUTY SECTOR”. Panamerican Journal of Neuropsychology, vol. 20, no. 1, Feb. 2026, pp. 48-73, https://cnps.cl/index.php/cnps/article/view/611.